![]() ![]() This ensures that viewers who cannot see the full color spectrum are able to read the text.” To meet these standards, text and interactive elements should have a color contrast ratio of at least 4.5:1. “WCAG (Web Content Accessibility Guidelines) ensure that content is accessible by everyone, regardless of disability or user device. (Think especially about avoiding using red and green for “bad” and “good” indicators). Color blindness: Red/green color blindness is the most common, so avoid green on red or red on green.For example, underline links on hover, or mark a required field with an asterisk. Color as indicator: Color should not be the only indicator for interactive elements.Ratio: Text and interactive elements should have a color contrast ratio of at least 4.5:1.doi:10.Find colors that provide maximum contrast, including enough contrast between content and the background, so that text and non-decorative images are legible for anyone with low vision or color deficiencies. Color preferences in infants and adults are different. Taylor C, Schloss K, Palmer SE, Franklin A. Color and psychological functioning: the effect of red on performance attainment. doi:10.1002/col.20597Įlliot AJ, Maier MA, Moller AC, Friedman R, Meinhardt J. Colour psychology and colour therapy: Caveat emptor. The dark side of self- and social perception: black uniforms and aggression in professional sports. Perception of the color red enhances the force and velocity of motor output. Understanding color associations and their effects on expectations of drugs' efficacies. Impact of chromotherapy on professional quality of life in intensive care unit nurses: a randomized controlled trial. The mechanistic basis of chromotherapy: Current knowledge and future perspectives. Universal patterns in color-emotion associations are further shaped by linguistic and geographic proximity. Jonauskaite D, Abu-Akel A, Dael N, et al. The application of color psychology in community health environment design. Color and psychological functioning: a review of theoretical and empirical work. Gray: The experts suggest that people who drive gray cars don't want to stand out and instead prefer something more subtle.Įlliot AJ.Yellow: According to the experts, driving a yellow vehicle might mean you are a happy person in general and perhaps a bit more willing than the average person to take risks.Driving a blue car or SUV might indicate that you are dependable and trustworthy. Blue: People often describe blue as the color of stability and safety.Red: Red is a bold, attention-getting color, so preferring this type of car might mean you want to project an image of power, action, and confidence.High-tech products are often silver, so the color is often seen as new, modern, and cutting-edge. Silver: It's the third most popular vehicle color and is linked to a sense of innovation and modernity.People often describe the color as sexy, powerful, and mysterious. Black: Our readers often describe black as a "powerful" color, which might be the reason why black is the most popular color for luxury vehicles.The color is often used to evoke a sense of youth and modernity. White: As many of our readers have suggested, the color white can feel fresh and clean. ![]()
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